ORD-2026-004182
Orders & credit
Customers order on their own branded portal. Credit applications, approvals and limits are part of the flow, not a side spreadsheet.
ERP FOR MEAT & FOOD DISTRIBUTORS · AUSTRALIA
Every order.
Every batch.
Every run.
Dolly runs the whole distribution day — customer orders, the packing floor, batch traceability, cold-chain compliance, deliveries and Xero — in one system instead of six spreadsheets and a whiteboard.
FIRST COHORT: 3 MONTHS FREE · THEN 30-DAY TRIALS FOR EVERYONE
DollyTRACE RECORD
- RECEIVED
- GIPPSLAND PRIME BEEF
- REC TEMP
- 4.0°C✓
- BATCH
- SI-000418 · RUMP CAP
- PROCESSED
- → PR-000091 · 2.5KG CTN
- ORDER
- ORD-2026-004182
- CUSTOMER
- BELLA CUCINA, CARLTON
- PACKED
- 06:42 · PACK #3
- LOADED
- 1ABC-123 · MTV V12345
- DELIVERED
- 09:17 · 2.1°C✓
TRACE COMPLETE · 0 EXCEPTIONS
Dolly runs Joho Foods — a Melbourne meat distributor — every trading day: its orders, packing floor, cold chain and Xero.
LIVE IN PRODUCTIONFULL BATCH LINEAGEPER-STOP °C CAPTURE
THE SYSTEM
Built around a distributor’s day, not an accountant’s chart
PACK #3 · 06:42
The packing floor
Packing sessions built for 4am: per-line checks, cut variants that never collapse into the wrong carton, and a reset that never ghosts stock.
SI-000418 → PR-000091
Batches & recalls
FIFO consumption against real batches. Stock-in to processed cuts to orders, linked both directions, ready for the worst phone call.
2.1°C ✓
Cold chain
Trucks carry target ranges. Temperatures are captured at receiving and at every handover; anything above range is flagged and kept.
RUN NORTH · 14 STOPS
Deliveries & runs
Suburbs map to areas, areas to trucks. Sequenced runs, optimised routes, proof of delivery signed at the door.
GST 10% · SYNCED
Money & Xero
Integer-cent AUD everywhere, GST per line where it belongs, invoices and balances synced with Xero instead of retyped into it.
TRACEABILITY
One unbroken line from the supplier’s truck to the customer’s door
01 · RECEIVE
Supplier's truck
4.0°C · MTV logged
02 · BATCH
Stock-in
SI-000418
03 · PROCESS
Cutting & portioning
→ PR-000091
04 · PACK
Order assembled
ORD-2026-004182
05 · DELIVER
Handover at the door
2.1°C · signed
Recalls in minutes, not weekends
Pick any batch and Dolly walks the line both ways: which supplier delivery it came from, what it was cut into, and every customer who received a carton. The evidence pack for your auditor assembles itself.
Exceptions never get lost
A reading above a truck’s target range is flagged the moment it’s recorded and lands in the compliance report — the delivery still completes, the follow-up never disappears.
6.8°C — above range · flagged ⚠
PRICING
Priced like a hire, paid like software
LAUNCH PRICING · FIRST COHORT
Starter
$199/mo
For a small floor getting off spreadsheets.
- ✓Up to 3 staff seats
- ✓Up to 200 orders / month
- ✓Orders, packing and inventory
- ✓Batch traceability, end to end
- ✓Cold-chain capture and exceptions
- ✓Xero sync
Growth
MOST TEAMS$499/mo
For distributors running multiple trucks and shifts.
- ✓Up to 10 staff seats
- ✓Up to 1,000 orders / month
- ✓Everything in Starter
- ✓Delivery areas and route optimisation
- ✓Priority support
- ✓Send from your own email domain
- ✓Your own storefront domain
Scale
Talk to us
For high-volume operations with their own compliance and infrastructure needs.
- ✓Up to 25 staff seats
- ✓Up to 5,000 orders / month
- ✓Everything in Growth
- ✓Hands-on onboarding and data migration
- ✓Your own database cluster (on request)
Prices in AUD, +GST. Indicative launch pricing. Every paid plan starts with a 30-day free trial; seat and order limits shown are the limits the product enforces.
EARLY ACCESS
The first cohort onboards hands-on
We migrate your products, customers and pricing with you, on a call, until your first real order ships through Dolly — and the first cohort gets 3 months free instead of the standard 30-day trial. Leave an email and we’ll be in touch.
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